Tradition, values and commitment make Sidi a company that is present all over the globe. Because of our exceptional quality, Sidi footwear has been chosen by millions of athletes. Since 1960 Sidi has researched and developed highly technical footwear in order to achieve the maximum in reliability and comfort. Sidi evokes a passion that goes beyond that of just a company.Read more
Almost 60 years ago sports footwear icon, Dino Signori, along with a small staff of enthusiasts, started by rethinking how trekking boots were made, then moved on to create the first rear entry ski boot. From there he took the first steps in building what is today the premier brand in cycling shoes-Sidi!
Way back in 1973 Sidi revolutionized the cycling shoe by incorporating the adjustable cleat position. In 1985 Sidi invented the world’s first dedicated MTB shoe and followed that by producing the first cycling shoe with a mono-filament Boa buckle. More recently Sidi debuted the Adjustable Heel Security System, allowing riders to customize shoe fit at the heel. In 2016 Sidi introduced another new innovation, the Techno-3 Push system that dials in fit along the entire length of the shoe, adapts the upper to the rider’s foot for a customized fit and releases at the push of a button.
Your source for some of the finest cycling products in the world! Sidi's collection of road, MTB, downhill, gravel and Tri shoes is unequaled for quality, features, innovations, performance and value.
All new for 2020, the Genius-10 will certainly become Sidi’s most popular road shoe models. Combining an intelligent mixture of features and quality materials, the Genius-10 is a leader in the marketplace! Constructed of a solid “MicroTech Microfiber” upper that incorporates features of stability, water-repellency, and lightness. Available in a variety of colors and is offered in standard men’s sizes. The “carbon composite 20 sole” offers a firm, no flex, feel on the pedals. The classic Sidi “soft instep closure” system combined with the “single techo-3 push” boa-type wire system ensures a long-lasting comfortable fit.