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Fits great, very comfortable and flattering. I am 5'8" 140 lbs, and bought the small. It's a rich, deep wine color. Washed well. It fits my 36C bust without puckering or gapping between buttons. Nice enough for work or casual wear. This and the Patagonia Fjord Flannel are my favorite flannels--this is a lighter, but still cozy, flannel, whereas the Patagonia Fjord Flannel is heavier.

Was super excited for this flannel which I ordered in the Balsam Sunset Plaid color. Unfortunately, the flannel I received was a totally different (and ugly) color than shown in the product photos. Turns out, the product shown for Balsam Sunset Plaid—that I wanted and expected—is actually the product photo for the Aqua Grey Elias Plaid. (!?)

So, buyer beware! You might not get what you think you’re getting. Returning it.

I bought 5 of these shirts that were featured that day. The fabric was excellent and the shirts ran the expected size,
and fit perfectly. I've lived in them since.

Girlfriend loved it, great quality flannel, not your typical throwaway after the first wash. Warm and nice shape to it, overall great.

Great shirt! It’s a little big, but that’s cool, bc I often layer it with a thermal underneath, as the material is thin. I love the cute polka dot contrasting material in the collar and the wrists. It can get somewhat wrinkly, but it is cute and comfy!

Lightweight, thin, super-soft flannel. Great quality. Runs slightly small. I am usually a medium and it fits, but I’m wondering if I should have sized-up.

I have other, similar Burton flannels and the medium fits generously.

This is obviously made in the US. I am 5'3, 115lbs, but larger chest and a medium was pretty big. I like the women's flannels to fit a bit better around the torso. Material is very thin, not like a true flannel, but more like a plaid shirt. But a well made product. Don't expect this to keep you warm for fall.

I really loved this shirt, it was beautiful, soft, fit well. HOWEVER, after only wearing it a few times the front of the shirt completely shredded and pulled away from the placket. This shirt was never in the dryer. I owned it for less than 2 months. What a waste of money.